Help Treecard create a debit card & app that empowers teenagers to fight climate change and gain financial literacy.
The Opportunity
Treecard currently offers a wooden debit card that reforests the planet with every purchase. The target market is currently for people who are 18+ years old in the United States. Treecard is interested in expanding their product to teenagers and need your help to strategize how to adapt the product and marketing for a younger audience.
There is a significant and increasing demand for environmentally conscious banking services. Right now, the Treecard debit card is only available to U.S. residents who are 18+ years old, but there is an exciting opportunity to adapt and cater the Treecard product to a younger audience.
This challenge is sponsored by Michaela Kastelman, founder of Treecard and 2009 Camp BizSmart alumni.
The Mission
Create a business plan and strategy for how Treecard could:
Adapt the features and design of their current app to be more engaging for teenagers
Market the debit card & app to teenagers
Help teenagers learn more about sustainability and financial literacy through the product
Constraints
The app design must help teach financial literacy
The new design should be for a younger target market age 10-25.
the results!
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