Help Netflix invent a next generation movie watching experience.

Select one category of content: educational or entertainment. Pick content from existing Netflix content or an emerging source of entertainment content to showcase your viewers experience and VR/AR device. Understand the eco-system of content product development to fully realize your user experience. Gathering data to your products is the first step to a successful product development process.

• Decide how and where should Netflix participate in VR/AR entertainment product development
• Create a home–based or personal AR experience with mobile phone technology as an add-on product–for example to view streaming content
• Create new innovative VR/AR gear design for the new content that can compete with current options
• Include a lean-back experience for your viewer. Netflix has determined that this is the preferred way most people view content
• You may also create and include a lean-forward experience for your view to interact in some way. Think of documentaries, or education content that allows the user to go deeper with knowledge. Touch to change what you see, drop-downs, various levels of content
• Identify and select a market (U.S., Asia, Latin America, or Europe) where VR/AR has the highest likelihood of becoming a large share of the consumer’s entertainment choices
• Predict what percentage of consumers will be using the VR/AR content available in your selected market by 2020
• Design the best way to introduce your VR/AR design and entertainment options to the consumer
• Should these types of entertainment options be priced separately, create a new packaged category, or be included in current subscriptions

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• Avoid product heavy installations, theme, or amusement parks that need heavily engineered product and technology driven rooms to work
• Avoid Fitness and Gaming too competition crowded
• Your product must meet the specific consumer needs and government regulations of the market you choose