September 30, marked the fifth consecutive year, BizSmart Global has brought an innovative Silicon Valley challenge to the Hottingen School in Zurich Switzerland. A special thank you to Nina Reinhart our partner in Switzerland and who helped launch one of the first project-based product design and business plan competitions in Europe. Also, a special thank you to Beda Rikin for being our entrepreneurship ambassador with Hottingen and guiding the onsite logistics of the workshop, and to the local entrepreneurship coaches Laura Binda, Alexandra Buergler and Alexander Lutz for bringing their energy, “BizSmarts” and real-world knowledge to the next generation of idea makers and world shakers.
The BizSmart Global Workshop was lead by Director Scott Meader, assisted by BizSmart International Project Manager, Tina Chiang. Students were presented with three unique product innovation cases that had been created with the three company founders of each company. The product innovation cases were: the Eksobionics Magic Hand, the PsiBands Autonomous Vehicle, and the Drobots Educational Robotic Drone. The innovation teams had four days to brainstorm solutions, design and improve on their product solution and then pitch their innovation on the fifth and final day to a panel of judges.
Special guest at the workshop was entrepreneur Kevin Mamalis, co-founder of the Swiss-based company, MotionTech which has invented custom 3Dprinted liners for prosthetic limbs. Keven and MotionTech work closely not only with patients, but with doctors, physical therapists and insurance companies to create the perfect product to improve patient mobility and daily living. The mini case Kevin presented to the students was based on the interesting challenge of how you market to dramatically different target audiences.
Congratulations to the Hottingen BizSmart winning team, Smart Reverso, with their anti-nausea wristband designed with a reversible watch face for both high-tech features and traditional analog elegance.
Submitted by Tina Chiang, International Project Manager, BizSmart Global.
To learn more about BizSmart Global leading-edge entrepreneurship education programs located in the Silicon Valley in the US and also at locations around the world please visit: https://campbizsmart.org/our-camps/upcoming-programs/
Watch a video of accomplished BizSmart Graduates relating their entrepreneurship skill learning experience at: Camp BizSmart Alumni Share Their Experience