The June 15-26, 2015 session of Camp BizSmart, a entrepreneur business academy for students 11-15, was so popular, to address the demand, two simultaneous sessions were offered: one at Stanford University led by Elian Savodivker, and one at the Silicon Valley Community Foundation in San Mateo, led by Abhinav Dev. Ten teams from these two sessions came together on June 25, 2015 at Microsoft’s Silicon Valley headquarters to present their business product solutions to angel investors. Students at Camp BizSmart were challenged to create an innovative product solution to address a real world problem provided by one of three company CEOs: Jason Fass, CEO of ZEPP Labs, Menko Deroos, CEO of Xicato and Stanley Yang, CEO of NeuroSky. Out of the ten teams presenting the judges determined that ZEPP Labs Leap Insole, a team from the Stanford University session, had created the top business product solution to address the customers need and the most effective go to market strategy capturing the first place honor
The Zepp Labs sponsored team, Leap Insole, is made up of: Levi Kline (CEO/VOC), Valerie Duffey, (CFO), Jonathan Kao (CTO), Anant Vasudevan, (CIO), Rish Bellakka (CMO), Daniel Lan (CSO). They chose to solve the business case that was provided by Zepp Labs CEO, Jason Fass. Their task was to use the Zepp Labs motion sensor technology to develop a wearable device to help prevent injury and keep athletes who are 8 to 18 years of age in the sports and games they love. Research states that almost one-third of all injuries in childhood are sports-related injuries and that 50% of all sports injuries in youth are preventable. Overuse or misuse injuries of a body part are responsible for nearly half of all sports injuries to middle and high school students according to the National SAFE Kids Campaign and American Academy of Pediatrics and the US Centers for Disease Control. Students were to chose a sport and identity a common injury in that sport. Their goals were to: create a new product to reduce injuries in athletes age 8-18 by 50%; communicate an effective user experience, identify a specific consumer market and locations where the product would have greatest visibility; identify companies that would be interested in marketing partnerships and a marketing plan that identifies points of differentiation for the product and specific marketing tactics to drive sales.
The students created Leap, which is a smart insole that conveniently fits inside your shoes. The product has many sensors, but some of the most important are the pressure sensors that are located at the front and back of each foot. They track where your feet are putting pressure, so if a person is running incorrectly, then the insole can notice and help the person adjust and apply correct technique, preventing ankle sprains and knee sprains. This is just one of the sensors that monitor and collect information that will improve proper technique and reduce sports injuries. In addition the students came up with an app to make the use of their product fun and social while addressing conditioning and proper body mechanics.
Bill Joos, CEO, Go to Market Consulting, John Butler, CEO, Revenue Factors, and Tim Reilly, Microsoft Ventures Technical Evangelist, were judges for this competition. Mike Gibbs, CEO of Camp BizSmart and Peggy Gibbs, COO, stated that the competition was fierce and impressive and the judges commented on the high quality of the product solutions that all student teams presented.
In addition to naming a first place team for the June 15-26 Camp BizSmart session, an outstanding student is named “Entrepreneur of the Year”. The student who captured this honor from the Silicon Valley Community Foundation session was: Gavin Pola pictured below with Abhinav Dev, Camp BizSmart Workshop Director, and Arnav Shah, pictured below with Elian Savodivker, Stanford Workshop Director. Students are honored who are exemplary role models representing the values of Camp BizSmart, which are character, courage and citizenship and the personal attributes of zest, optimism and grit.
This is the first of four product design and business competitions that Camp BizSmart held over Summer 2015. Additional blogs will announce each of the first place winners for the other competitions. Camp BizSmart operates two week summer sessions for young aspiring entrepreneurs age 11-15. Students from throughout the Bay Area, the US and around the world attend as day or residential participants. For more information on Camp BizSmart programs for 11-15 year olds as well as those for 16-19 year olds, please visit www.campbizsmart.org Special thanks to our strategic partner, Microsoft Ventures and Jim Brisimitzis, General Manger for helping to inspire these young entrepreneurs.