2016 Business Cases

Problem Statement

Air pollution is a global problem and awareness about its impact on our health is growing as worldwide monitoring has increased.The World Health Organization’s, (WHO’s) urban air quality database covers 1600 cities across 91 countries –500 more then in 2011, revealing the worldwide focus on monitoring outdoor air quality, and air pollution’s significant health risks. Missing is a way for the average person to track air quality in their environment to make informed choices to protect their health today and tomorrow. Air pollution comes from many sources, gases, materials, etc. and while we may think it is momentarily uncomfortable, it can be serious for anyone with lowered lung function and over time cause serious health consequences for all of us.

Objectives

Create the next generation Atmotube, design and create a basic physical prototype to illustrate a solution that works for personal air quality measurement. It must be simple to use and can provide the information, operational interface and security that the consumer needs. Identify why the data collected is useful and beneficial beyond personal use and how that might strengthen the Atmotube business strategy.

  • Build upon Atmotube’s innovation to create an affordable, convenient & effective next generation, universal air quality monitoring system product for personal, home or business use
  • Utilize the huge database of already collected data of air pollution around the globe
  • Make the most value out of the real-time air quality data collected by Atmotubes
  • Decide if the business model will be based on profit from Atmotube sales or will it be generated from data-driven services?

Constraints

  • You must utilize the cloud to connect all items for storing data and making distance operation possible and secure
  • Prototype testing of your product ready by end of year 2016

Outcomes

  • Marketing tagline with an optional jingle, and a marketing and sales promotion strategy.
  • Competitive analysis: the features, advantages & benefits (FAB’s) which make your product more affordable, convenient and effective (ACE) than others in the market.
  • Pricing plan including the cost to make, to market, and get to market, and the expected return on investment (ROI).
  • A plan for distribution of the new product to your target customer. Identify consumer market and geographic locations where your product would have greatest viability as well as any companies that might be interested in marketing partnerships.
  • Customer input and feedback on your proposed product that you used to inform your product innovation.
  • Customer user feedback once in the marketplace.
  • Plan to drive universal acceptance and disruption of traditional assumptions as they are held today.
  • Include any research to back up your claims if any exists.

Problem Statement

Students learning in school has not changed for over 100 years. According to a 2015 survey, the United States ranks 17th in learning among developed nations. Students question the relevance of formal learning, missing any connection to real life. Know-how is measured in grades not actual mastery of retained knowledge. Courses are seen as something to endure rather than embrace and enjoy. Technology has been too expensive or complicated to make a difference.

Objectives

Use Project Sansar to create an educational experience in VR to bring a school subject to life and measure students’ understanding and mastery of the topic information presented. Select one subject from among history, geography, science, history, math, health or language.

  • Make a highly interactive and engaging VR learning experience; include a way for one or more individuals to participate and to challenge your level of learning
  • Write a simple “learning outline” for your topic
  • Create a way to measure content understanding and mastery of the learning experience
  • Create a plan to monetize (make money from) your VR experience
  • The experience should have broad appeal and be FUN and SOCIAL
  • Your product should be available by end of Q1 2017

Constraints

  • Prototype testing of your learning environment ready by end of the year 2016
  • Keep it simple and easy to use across all cultures

Outcomes

  • Be able to walk the judges through your product “experience” as if they were a customer.
  • Identify consumer market locations with the greatest viability & companies that might be interested in marketing partnerships.
  • Create a business plan, including a description for this new product, the target consumers, features, advantages and benefits.
  • Write a competitive analysis and points of differentiation for the product, and specific marketing tactics to drive sales.

Problem Statement

Cutting processes are basic to all organizations’ operations, and yet we find they often are overlooked, causing employee injuries and lost production. Occupational hand injuries as well as injuries (cuts, lacerations and puncture wounds) to other body parts are rampant, and employers need to do everything in their power to promote safety and reduce these accidents. Cut injuries generally are every company’s No. 2 injury category, driving up costs and injury rates. The most common cause of accidents related to box cutters occurs when an employee uses a standard knife and is distracted or slips while cutting the top of a box and strikes his or her forearm or thigh with an exposed blade.

Objectives

Your challenge is to use the ceramic blade technology from Slice, Inc. to create a safe and versatile box opener for use in the home and industrial settings. You may also choose to extend the ceramic blade technology to other jobs in the medical profession to reduce costs, improve safety and reduce infection. The design of the device should:

  • be comfortable for use in a wide range of hand sizes
  • be safe, while intuitive to use, and not cause any injuries while not in use
  • maximize packaging and shipping of product to industrial companies and retail partners

Constraints

  • The blade in your product must retract when it is not in use

Outcomes

  • Reduce injuries due to cutting processes in the workplace by 50%
  • Identify potential companies that would be interested in marketing partnerships
  • A marketing plan which identifies points of differentiation for the product, and specific marketing tactics to drive sales

Problem Statement

C20% of the population suffers from significant hearing loss, & most people complain about not being able to hear in loud restaurants, big conferences and noisy meetings. The market is already overcrowded with headsets which have limited technology differentiation for audio quality enhancement or noise cancellation capabilities. The new crop of ear-oriented devices boasts advancements that will create new business opportunities and solve a wide range of consumer problems such as accurate hearing in noisy rooms and hearing loss. Think mini computers with sensors, intelligent use of microphones, audio digital-signal processing, smart battery miniaturization and other technologies more commonly associated with computers, not headsets.

Objectives

Your challenge is to use the ceramic blade technology from Slice, Inc. to create a safe and versatile box opener for use in the home and industrial settings. You may also choose to extend the ceramic blade technology to other jobs in the medical profession to reduce costs, improve safety and reduce infection. The design of the device should:

  • Create an ear oriented technology platform and 2.0 product design that could solve a multitude of consumer or business problems
  • Describe how the IQbud technology would solve the problem and who would use it
  • Outline how the next generation IQbuds would interconnect with an app and what would the functionality be
  • Create rough design layouts of the app and describe the user experience interface

Constraints

  • Size must be no smaller than 80% of existing size
  • Price can’t be any more than US$299
  • Doesn’t have to be a consumer product, it can be a business application/platform if you think there is a big market for it

Outcomes

We want you to explore where this technology can go to solve real consumer problems. Create recommendations on future generations of IQbuds™ starting with the idea of “I have a mini computer in my ear. What do I want it to do?” It must be simple to use and can connect to an app for control. The size cannot be any smaller than 80% of existing physical size of IQbuds™. Most importantly, we want you to think about how you interact with your digital devices today and how this can be moved to the ear using technologies such as voice recognition, data capture and other functionality that currently resides on your phone/IPad/laptop and how that can be converted to the ear.